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Traditinal designers are mostly taught form and styling. They learn about materials and manufacturing. All that is very important, but it isn't all there is to design. Design, like all disciplines, changes with the times. New technologies, new activities demand new skills.

What we really need is a new breed of designer, one who can work across disciplines, one who understands human beings, business, and technology. 

http://www.jnd.org/dn.mss/do_industrial_design.html

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