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technology only enables: a practical application requires more than the underlying technology. If we build things for people, then knowledge of both people and technology is required. If we are to make them pleasurable, then the creativity and craft skills of artists and traditionally trained industrial and graphic designers are required. If they are to be understandable, then social scientists are required, including experts in writing and exposition. If they are to thrive in the world of business, then schools of management are required. Design aspires to combine these very different vertical threads of knowledge. Design is an all encompassing field that integrates together business and engineering, the social sciences and the arts.

http://designlab.ucsd.edu/#think-observe-make

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